Merlin Assets® was created as a small family business in year 2003, a short while after director Yoram Meshulam finished his post grade studies (MBA- AUEB Athens business school) and after working as sales executive for an important local real estate company.
Wo took advantage of the internet and we used it as our N°1 tool to communicate with our clients and to promote our services and products. We realised the huge potential that the internet has to offer and by this, in just 2 years we opened our second office in London, focusing on the same strategies as before: helping foreigners to successfully invest in a real estate property in Greece and the United Kingdom.
In just 1 year we were receiving more and more requests from our former Clients to help them sell their forein properties. This lead to a change in our strategy of doing business. We went from dealing only locally and nationally in Greece and the United Kingdom to handling property transactions world wide through the internet.
What began in Athens, Greece, in 2003 as "a pad of paper and a dream" is now an international real estate agency that spreads across over 23 countries.
Nowadays, understanding that the Internet and real estate professionals are the top two resources most buyers turn to when searching for a home, we changed the way we do business so we take full advantage of what Internet can do for us. All of our Clients properties are now promoted locally but in the same time we advertise it world wide on the Internet. Although our agents are only in Greece and the United Kingdon, this was never an issue because once we reach an agreement with our clients via email and telephone, an agent will be sent with the first flight to meet the Client, take the tour of the property and close the deal.
We believe being obsessed with our Clients needs is the key to our success. Our motto is: "Would I buy this property?" That is why our clients will find here at Residentials Real Merlin Assets the best deals in Real Estate.
Although we have been very successful in establishing our company in assessing foreign buyers in the residential property market, we have remained the same young, dynamic, full of enthusiasm and friendly business, treating each client with all our attention and care, and aiming for excellence at all times.
Today Merlin Assets is a really prestigious, over 1200 people have bought home with us and have no hesitation in recommending our services, largely due to the constant effort to maintain a smooth post-sale communication with each and every one of our Clients and a personalized service.
Our Mission
We believe that people that opt to sell their properties from abroad, deserve quality services such as a local real estate agency would have provided them. While the majority of local real estate agencies that are selling assets, focus mainly on their interests – signing a fast deal – we focus on the interest of the buyer, our clients, and on his needs.
We think that a real estate investment abroad, in an unknown market should be handled with a great deal of care, patience and professionalism. We believe in innovation and renovation. This is why we created a service that is unique and efficient at the same time.
As most of our customers can be even thousands of miles away, we have implemented our comunication system based on email, telephone and of course phisical presence. In order to provide in real time, clear, accurate and relevant information about the whole purchasing process, in all stages.
Here in the UK we have an international team of property experts specialised in overseas properties who will be able to assist you throughout your purchase, with the benefit of an english speaking person who will connect you with our colleagues worldwide.
Client Service Principles
To make sure we live up to our claim of being passionately professional, we have a set of principles that act as service guidelines. These are the service principles we adhere to in our day-to-day work with our clients in order to reinforce our reputation and forge strong and productive relationships.
We take it personally
Our clients should enjoy working with us as individuals, feeling as if they’re our only client. Their objectives are our objectives and we’ll stop at nothing to achieve them. We go the extra mile because we want to, not because we feel we have to.
Our greatest property, trust
We display transparency, honesty and clarity in everything we do. In this way we earn our clients’ trust, turning transactions into valuable long-term relationships.
Reputation is everything
The way we meet our clients’ needs today earns us their trust in the future. By making sure day-to-day transactions are brilliantly executed, relationships flourish. And when clients become genuine business partners, they recommend us to their friends and colleagues.